The cause:

Upsidedowns EducationTrust believes that every child with Down syndrome should has the right to the tools to develop their communication, confidence and independence, and the right to participate fully in society.

Their mission: Empowering kids with Down syndrome to talk, read and write by helping fund speech language therapy.

Objectives:

Build a charity brand and reputation through a successful digital campaign, with the support of the Barrett family.
Increase funding in order to support more children like Zara.

e3’s input:

Strategy planning: To achieve ROI, e3 took a whole-of-business approach looking at Upsidedowns core business goals and how digital methods could best support those.
Content creation: e3 created content that was targeted to specific audience groups across multiple different channels to maximise engagement and conversion rates.
Web and search engine optimisation: e3 made additional developments to the Upsidedowns website to gain visibility across all their channels as well as ensuring content was optimised to increase search ranking.
PR: e3 provided support and advice on media planning and engagement to ensure their campaign was delivered to wide mainstream audience to suitable media outlets.
Digital advertising: e3 delivered specialised ads that effectively communicated their core purpose and drove consumers to their website to complete their conversion journey.
Data and analysis: e3 took an agile approach to deliver a results driven digital campaign, in order to deliver ROI - e3 tailored campaign advertising by analysing traffic and engagement activity as it happened and made the appropriate recommendations and alterations.

The impact:

⚡ROI increased by 3600%.⠀

⚡Monthly donations increased from an average of 4.61 vs 166 for the campaign month.⠀

⚡126, 512 reached via social media (excluding influencer channels).⠀

⚡2,913% increase in web traffic across the campaign month.⠀

⚡8 x additional children receiving support for a full year.⠀

⚡Minister Tracey Martin looking into options for government funding.⠀

Client thoughts:

“Our ROI increased by 3600% within a month and exposure to our channels spiked dramatically after working with e3 Digital to develop our digital strategy and framework that utilised our channels, within our desired budget. e3 Digital worked with our team to optimise our website, to increase our rankings in Google Search and to link all our channels. e3 Digital developed targeted content to increase our reach and exposure, managed all our advertising and kept us in the driver's seat with ongoing data analysis of the campaign activity. Our experience with e3 Digital has been great so far and we’re now working on other projects to build on that success”. Adam Barker, Chair Upsidedowns Educational Trust

Your impact:

You can show your support by following @UpsideDowns Education Trust, donating to their cause https://www.upsidedowns.co.nz/ and spreading Zara’s voice.